"The Big Picture" Newsletter

February 2007 Issue

New myCIGNA.com Supports Member Engagement

In late February of 2007, CIGNA will publicly announce the launch of its redesigned member web site, myCIGNA.  Coming just weeks after the launch in late 2006 of a redesigned CIGNA.com, the myCIGNA launch is a significant component of CIGNA’s ongoing efforts to enhance its technology and communications to promote consumer engagement, health advocacy and the effective delivery of information.

	Click to enlarge (PDF 72k)

The revamped site offers CIGNA HealthCare members quicker and easier access to their personal health information, plan benefits and transactions detail, and quality and/or cost information for hospitals, outpatient facilities, specialists and prescription medications tailored according to the individual member’s health and plan.

myCIGNA.com's new enhancements focus on facilitating access to the site's most popular features and improving the overall site navigation:

• Provider Directory - the online directory will now feature more information on CIGNA HealthCare contracted health care professionals in an easy-to-read horizontal format. Members can now find and compare in-network specialists based on their performance on select quality and cost efficiency measures using a star-based scoring system.
• Enhanced medical and dental claims status pages - including improved and expanded search capabilities, claim status information and an improved claim detail results page layout. In addition, claim information will now include dollars paid out of a member's Flexible Spending Account, Health Savings Account or Health Reimbursement Account - giving members a complete view of how their claim was paid.
• Improved navigation including a new Member Center - enabling members to quickly and easily perform key tasks, including downloading forms, printing/requesting ID cards and locating contact information from an easily accessed central location.

The designs follows a user-centered approach to ensure that the layout and navigation are intuitive; that the arrangement of content meets the needs of members; and that high-use pages are easily found and tools are easy to use. What this translates into for the more than 3.5 million subscribers already enrolled is a more engaging, more visually appealing, easier to use site that facilitates proactive involvement in health care decisions.

Following the launch, early in the second quarter CIGNA will make additional enhancements to the site, including a prescription drug comparison tool. CIGNA also will be initiating an enrollment and activation campaign that will target members who have not yet enrolled, as well as members who previously enrolled but have not been active on the site. Look for more articles about both the second quarter site enhancements and the enrollment/activation campaign in future BIG Picture newsletters.